Lampert Lumber DIY Like a Pro Campaign

our work

Foundry425 recently produced a content marketing campaign for Lampert Lumber, which was an opportunity for us to expand our work in the home improvement and DIY space. 

Lampert Lumber wanted to tackle brand perceptions with average homeowners looking to take on remodel projects. Part of that meant showing consumers how a lumber store like Lampert Lumber can be a resource for the average DIY project and not just a place for contractors and professionals. 

That’s where the DIY Like a Pro campaign comes in. We worked with the marketing team at Lampert Lumber to develop a series of content that broke down the need-to-know information for different kinds of remodels, and how experts at Lampert Lumber can help. 

Our first articles centered around cabinets. Cabinets are a focal point in kitchens, bathrooms and other rooms, so they deserved special attention in the campaign. 

From style and color to function and storage, there are several factors homeowners should consider when tackling a cabinet remodel. Our content piece broke down the remodel process and provided advice on how to find the right cabinet. 

The campaign involved content displayed digitally and in print, as well as on social media.  

Check out the cabinets content from the campaign here.