Foundry425, a creative and content agency in Minneapolis, Minnesota.

At Foundry425, we believe that really great creative creates an experience. It is a moment your audience chooses to spend time with your brand – an experience that stays with them long after the creative has been presented.

After that experience, they know you better. They feel more positive about your brand. And that is important.

In an era where your competition is only a click away, brand affinity is currency. It is the reason customers pick your business from a search return, put your product in their cart, or get directions to your location. Positive brand experiences create that currency.

Great creative does not happen by accident. It is crafted. It is the product of hammering out concepts and copy, drafting designs, and shaping an experience. That is what we do.

But that’s just the start. Even great creative can be improved. We look for results – based on data and based on your feedback. Based on what we learn, we make improvements.

Our goal is to deliver creative that creates a great experience – an experience you can be proud of.

Want proof? Take a peek at some of our work.

Creating the right experience for your brand.

Delivering the right experience requires creating content that authentically represents your brand and resonates with your audience. It means telling your story as you would tell it. Good storytellers know that it is best to deliver a story in the format that best tells it.

That is why we have developed a range of capabilities. We can represent your brand with traditional content marketing tactics – articles, blog posts, and infographics. We also can craft high-quality brand videos, documentary film, animations, rich media narratives, and gamification.

Take a look at our capabilities.

The home of Minnesota’s best storytellers.

In 2010, Star Tribune founded “Sales Development,” a team built to create unique concepts for Star Tribune’s best advertisers.

In the years that followed, that team began to not only propose concepts, but to execute them. Clients include Alerus, Dell Technologies, SPIRE Credit Union, and the U of M Medical School. Check out some of our recent projects.

That team became Foundry425.

We are proud to share the same halls as the Star Tribune’s journalists. For more than 150 years, they have shared the stories that matter most to Minnesotans – all day, every day. They are simply the best at what they do. Their work inspires us to tell better stories.

As part of Star Tribune, every dollar you spend with Foundry425 supports local journalism. The phrase “now more than ever” is becoming trite in this new normal (also trite!), but when it comes to journalism it is accurate. Local journalism is more important than ever.

But we also have the means to deliver it.

Being connected with the Star Tribune Media Company makes it easy for us to deliver your message – in Minnesota, the United States, and abroad.

Our digital platforms connect with millions of Minnesotans. With over 10MM unique users visiting each month, StarTribune.com is the most visited media website in Minnesota. Through our Advantage digital platform, we reach another 15MM unique visitors through email, on other websites, on social media, through search, and on streaming video.

We have invested in the very best data and delivery tools that the industry has to offer. When extended to a national – or even global – level, our ability to deliver your message is virtually unlimited.

Our printed products connect with nearly 2 million people weekly. On its own, our Sunday newspaper reaches 800k readers each week – the 5th largest Sunday circulation in the United States.

But enough about us, we want to get to know you and your brand so we can get started on something truly one-of-a-kind for your business.

Not quite ready? Take a peek at our work.

Or let us reach out to you! Just enter your name & email in our contact form and we’ll do the rest.