SPIRE Credit Union Give Back Campaign - February 2022

our work

February’s edition of the SPIRE Credit Union Give Back campaign took a look at all the SPIRE Visa Credit Card has done to give back to the community so far. 

With the card, 0.25% of every purchase goes toward worthy causes. 

This month’s ad highlights the $955,516 the program has already given back. This includes money for causes like child wellness, cancer, homelessness and veterans’ issues. 

Some of our past topics in the SPIRE Give Back campaign have also included financial wellness and Breast Cancer Awareness Month. 

The SPIRE Give Back campaign is the perfect example of content that conveys a brand purpose. Consumers increasingly want brands that work toward the greater good. 

Making sure that work gets across is now an important part of brand messaging. And at Foundry425, we have experience creating content campaigns that effectively highlight brand purpose across multiple platforms. 

 Check out the print ad here: