Bell Bank
Case Studies
Video
Challenge
Bell Bank was looking to highlight their working relationship with a variety of their clients in an effort to show that Bell Bank is more than just a bank – they’re a partner. They came to us knowing they wanted to use video to showcase these partnerships, but wanted to make sure to stay the visual course with videos they’ve done in the past.
Solution
To capture these videos in the correct Bell Bank voice, we spent time reviewing past videos and discussing with the team what they were looking to say and how they wanted to say it. We conducted round-robin style in-studio interviews followed by multiple days of on-site b-roll video shoots to capture first-hand the daily practices of each of these businesses as well as the interactions between leadership and their Bell Bank representatives. The end result was three full-length (roughly 2 minute 30 second) videos to be featured on the Bell Bank website as well as three :30 second spots to be used across the web.
