Dell Technologies

Campaign duration

2019 - 2020

Capabilities

Challenge

Dell Technologies wanted to sell their cybersecurity services to small businesses. To do this, they needed to educate businesses about cybersecurity risks and the ways which Dell Technologies can protect them.

Solution

We crafted a multi-market, content marketing campaign that educated small businesses about the importance of cybersecurity for small to medium-sized businesses. Using Dell Technologies’ subject matter experts as sources, we created content that was easy for businesses to understand and act upon.

The campaign ran in 17 markets and 22 publications, including:

• The Atlanta Journal-Constitution

• Austin American-Statesman

• Boston Globe

• Chicago Tribune

• The Chicago Sun-Time

• Dallas Morning News

• The Denver Post

• Houston Chronicle

• The Los Angeles Times

• The Star Tribune

• The New York Daily News

• The Orange County Register

• The Philadelphia Inquirer

• New York Post

• San Francisco Chronicle

• The Seattle Times

• Washington Post