Lampert Lumber
diy like a pro
Distribution
Rich Media Narratives
Storytelling / Copywriting
Social Media
Websites
Challenge
Lampert Lumber, a regional lumber and home improvement company, wanted to sell their retail services to consumers, however the perception of their brand was that they primarily worked with contractors. To combat this perception, they needed to educate consumers on the home improvement and project management services they offer at a direct-to-consumer level.
Solution
Working with the Lampert Lumber team, we crafted DIY Like a Pro: From Start to Finished, a content marketing campaign that established their retail brand by sharing insight and advice on do-it-yourself home projects. Each content piece outlined a home project, the things to consider when tackling the project, and how to take that project from ‘start to finished’ when working with the Lampert Lumber team.
