Star Tribune Connect
Ad Grant
Campaign duration
Summer-Fall 2021
Capabilities
Distribution
Storytelling / Copywriting
Websites
Challenge
In 2020, Star Tribune launched Star Tribune Connect, an innovative program to accelerate the growth of underrepresented and minority-owned businesses through advertising and marketing collaboration. Foundry425 was asked to help publicize the winners.
Solution
We crafted a content marketing campaign about the winners. We wrote a profile about their business, its mission, and why they were passionate about what they did.
