UCare
Powering Your Health
Campaign duration
2020-2022
Capabilities
Distribution
Storytelling / Copywriting
Challenge
UCare wanted to increase awareness for their Medicare services in the Twin Cities market, specifically the benefits provided to their members.
Solution
We crafted Powering Your Health, a six-part content series running in Star Tribune Inspired. Using UCare’s own subject matter experts, we offered insight and advice on Medicare topics, in addition to shining a light on the benefits and services provided to UCare members and the local community.