Minnesota United FC

Campaign duration

Mar - Oct 2022

Capabilities

Challenge

Minnesota United Football Club wants to broaden interest in their sport. They already have a passionate fan base but would like to attract new fans to attend matches, and to watch and listen to broadcasts. Like any sport, soccer has its eccentricities — rules, terms, and strategies. What is unique to soccer, at least on a professional level, is that it is a relatively growing sport in the United States — rising in prominences but being unfamiliar to slightly older fans.

Solution

We crafted Minnesota Black and Blue: Your Guide to MNUFC, a content marketing campaign that familiarizes more Minnesotans with Soccer, MNUFC, and their stadium. The campaign helps to educate readers on the history of the game, soccer strategies, and match rules, to name a few..