Does a brand’s purpose really impact consumer behavior? And should it be part of your marketing and advertising strategies? Research suggests that the answer to both of those questions is an emphatic “yes.”

Foundry425 is thrilled to launch a new project for St. Cloud State University that promotes their “It’s Time” initiative.  We got to spend time on their campus listening to students and faculty explain how they’re redefining what it means to be a state university.

More and more often, we have clients asking if it makes sense to feature Diversity, Equity and Inclusion efforts in their content marketing campaigns. We always answer with a resounding, “it depends…”

Jenny Johnson, Foundry425’s Creative Agency Services Manager, recently spoke at the Star Tribune Business Summit about the agency’s work and how advertisers can use content marketing to tell their brand’s story.