Does a brand’s purpose really impact consumer behavior? And should it be part of your marketing and advertising strategies? Research suggests that the answer to both of those questions is an emphatic “yes.”

More and more often, we have clients asking if it makes sense to feature Diversity, Equity and Inclusion efforts in their content marketing campaigns. We always answer with a resounding, “it depends…”

A recent article from Twin Cities Business featured the Star Tribune’s Connect Grant and plans for the program going forward.

Jenny Johnson, Foundry425’s Creative Agency Services Manager, recently spoke at the Star Tribune Business Summit about the agency’s work and how advertisers can use content marketing to tell their brand’s story.

Foundry425 Creative Director Sean Haley and Creative Accounts Supervisor Jenny Johnson recently sat down with the Branded Content Project to discuss how local media outlets can create their own brand studios.

Businessman Glen Taylor recently penned an opinion piece about one of his investments: the Star Tribune.

Vice President of Digital Advertising Brian Kennett recently sat down with the Esri & The Science of Where Podcast to explain how the Star Tribune is using digital intelligence to target audiences in new ways.

Consumers are growing savvy about content marketing as they see more of it around them. Content containing thinly veiled advertising will not fly anymore - consumers want real, tangible benefits and information from companies.

Recently, Hannah Michelson, Marketing Manager for the University of Minnesota Medical School, joined Jenny Johnson, Foundry425’s Creative Accounts Manager, on a Webinar to chat content marketing.