Foundry425 at the Star Tribune’s Business Summit
our craft
Jenny Johnson, Foundry425’s Creative Agency Services Manager, recently spoke at the Star Tribune Business Summit about the agency’s work and how advertisers can use content marketing to tell their brand’s story.
Foundry425 may specialize in content marketing, but storytelling is really at the heart of that work, Jenny said. And as a part of Star Tribune, we offer advertisers engaging, reputable places to tell their stories.
For example, the Star Tribune's Inspired section has proven popular among advertisers because its feel-good content is a great place to position their branding.
“We're super interested in listening to what businesses have to say, the story that they have to tell,” Jenny said.
And what that story looks like will vary. That’s why Foundry425’s offerings range from written prose to audio, video, infographics and more.
“Really, it's about who they're talking to, and what they want to say and how they want to tell that story. And we have all these different ways to do that,” Jenny said.
What kinds of stories is Foundry425 telling right now? Some of the biggest topics of interest include healthcare and financial issues. That’s because content marketing is a great way to break down complex issues and provide real answers to the questions audiences have.
Alerus Financial and SPIRE Credit Union have both put out campaigns with Foundry425 about various financial topics, including financial wellness, children’s finances and financial education.
“People are afraid of some financial issues,” Jenny said. “Providing financial information and decomplicating that can work well for a lot of our partners and collaborators.”
And entertainment is another area Jenny predicted will grow in the content marketing space as people are eager to get back out as pandemic restrictions lift.
