Gillette Children’s
celebrates 125 years
Distribution
Storytelling / Copywriting
Websites
Challenge
Gillette Children’s, a hospital and clinic system serving Minnesota and beyond, was looking for a way to celebrate their 125th year. They specialize in brain, bone and movement care for medically complex issues starting in childhood. The goal was to share powerful patient stories with a focus on advanced research and innovations.
Solution
We designed a 12-part article series showcasing Gillette Children’s patient stories and expertise delivered to both a print audience in Inspired and online. Each installment of Gillette Children’s Celebrates 125 Years highlights a moment in Gillette’s history, patient story, and/or groundbreaking research and advancements done by Gillette team members.
