U of M Medical School
where discovery creates hope
Distribution
Illustration
Motion Graphics
Photography
Rich Media Narratives
Social Media
Storytelling / Copywriting
Video
Websites
Challenge
The University of Minnesota Medical School wanted to establish a brand promise of “hope” – by educating Minnesotans about academic medicine and, by their practicing it, the contributions they make to Minnesota.
Solution
Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content marketing campaign that established their brand by sharing stories about academic medicine. Each story explained a different topic of research, the science behind it, and the hope it brings patients.
