Minnesota Vikings
Students on the Sidelines
Distribution
Illustration
Rich Media Narratives
Social Media
Storytelling / Copywriting
Websites
Challenge
The Minnesota Vikings want to broaden their fan base and increase brand loyalty at a young age.
Solution
Fan affinity is developed at an early age. To encourage Minnesota teenagers to become fans of the Vikings, we created a content marketing and social media marketing campaign that associates the Vikings with prep football in the state of Minnesota. With Students on the Sidelines, we asked student journalists to cover their high school football teams each week. We then published their content and amplified it in print and online, and through our social media pages.
