Star Tribune’s Connect Grant in Twin Cities Business
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A recent article from Twin Cities Business featured the Star Tribune’s Connect Grant and plans for the program going forward.
This year marked the first year the Star Tribune awarded businesses owned by people from underrepresented backgrounds a total of $200,000 to use for marketing and advertising products.
The first winners were Beyond Family Chiropractic, Black Tech Talent, Coconut Whisk and Sahan Journal.
And next year will give even more businesses the opportunity to take advantage of the Star Tribune’s marketing expertise. Partnering with Minnesota Public Radio, the Connect Grant program will award six winners in January.
Winners need to have ownership that includes women, people of color, people with disabilities, members of the LGBTQ+ community or other underrepresented groups.
“We’re keenly aware that a healthy business climate must offer a hand to business owners who have been underrepresented...” Paul Kasbohm, the Star Tribune’s chief revenue officer, told Twin Cities Business.
As part of the Connect Grant program, the Foundry425 team helped put together content pieces that highlighted each winning business’s story, mission and future goals.
We’re always excited to work on projects that give back, and the Connect Grant is the perfect way for us to use our storytelling capabilities to showcase some truly special organizations in our community.
