More and more often, we have clients asking if it makes sense to feature Diversity, Equity and Inclusion efforts in their content marketing campaigns. We always answer with a resounding, “it depends…”

Comcast wanted to bring awareness to the ways in which unequal access to technology and education impacts communities, and what they are doing about it.

Foundry425 Creative Director Sean Haley and Creative Accounts Supervisor Jenny Johnson recently sat down with the Branded Content Project to discuss how local media outlets can create their own brand studios.

Some of the best content marketing pieces are those that both highlight an issue and offer solutions. This campaign from SPIRE Credit Union does just that. 

Consumers are growing savvy about content marketing as they see more of it around them. Content containing thinly veiled advertising will not fly anymore - consumers want real, tangible benefits and information from companies.