Alerus Financial
Staying Financially Fit
Distribution
Motion Graphics
Storytelling / Copywriting
Challenge
Alerus Financial wanted to increase their brand awareness in the Twin Cities market, specifically for business banking and financial wellness needs.
Solution
We crafted Staying Financially Fit, a bi-weekly content marketing campaign running in Star Tribune newspaper’s Business section and on StarTribune.com. Using Alerus Financial’s own subject matter experts, it offered insight and advice on financial topics for both businesses and consumers.
