SPIRE Credit Union
Saving Cash
Illustration
Storytelling / Copywriting
Challenge
SPIRE Credit Union wanted to encourage financial literacy in children and promote their saving accounts designed for children. They wanted to encourage two values: earning and saving.
Solution
We crafted a children’s book featuring SPIRE Credit Union’s CEO when he was a child and his quest to save enough money to adopt a puppy. The book was designed to playfully engage young children with financial content.
