SPIRE Credit Union

Campaign duration

Feb 2020 - ongoing

Capabilities

Challenge

SPIRE Credit Union strives to give back to local communities. One way they do that is through their Give Back credit card program, through which they donate a percentage of each transaction to local charities. By promoting it, SPIRE Credit Union wanted to grow their member base.

Solution

We created Give Back, a monthly content-marketing campaign that highlighted the good work done by the local charities their program supports. This series created goodwill and in turn, both members and non-members thought more positively of SPIRE Credit Union.