Healthcare
Our prescription for great creative: show you are the expert and approachable.
It is almost too obvious to say: When people are sick, they want the best care available. But there is a little more to it than that.
They also want to be treated by practitioners that care – who will not only treat their illness, but who will make them feel comfortable as they do.
When we work with healthcare clients, we focus on both needs. We always position them as experts but take care to show they are approachable.
Gillette
Children’s Hospital
Celebrates 125 Years
As part of celebrating their 125th anniversary, Gillette Children’s Hospital wanted to highlight the work that they do – researching and treating childhood brain, bone, and movement maladies. We created a 12-part series that did just that – through the stories of their patients, doctors, and researchers.
U of M
Medical School
Where Discovery Creates Hope
The University of Minnesota Medical School wanted to establish a brand promise of “scientific discovery and hope.” Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content-marketing campaign that established their brand by sharing stories about academic medicine from the perspective of patients, doctors, and researchers.
U of M
Medical School
Look for the “M”
In the third year of the Where Discovery Creates Hope campaign, we modified it to draw a tighter connection between the medical school’s faculty and the faculty group practice in which they practice. In part, this was accomplished by adding “Look for the M” as a call to action and a stylized, “M” QR code.
UCare
Powering Your Health
Consumers seek expertise and approachability in all aspects of heathcare – including heath insurance. We demonstrated this using UCare’s subject matter experts. Powering Your Health offered insight and advice on Medicare topics, in addition to shining a light on the benefits and services provided to UCare members and the local community.
WorkSiteRight
Retain, Recruit, Re-Energize!
WorkSiteRight wanted to generate more leads for their on-site wellness services for businesses. We crafted a campaign that shares the story of how one business benefitted from WorkSiteRight’s service. Those benefits were not only demonstrated by metrics like workers’ compensation claims, but also by employee’s well-being.
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