Minnesota’s Iconic Brands
Iconic brands of Minnesota.
We’re proud to have worked with some of Minnesota’s most iconic brands.
When working with an icon, there’s one world that best describes our approach.
Reverence.
Gillette
Children’s Hospital
Celebrates 125 Years
As part of celebrating their 125th anniversary, Gillette Children’s Hospital wanted to highlight the work that they do – researching and treating childhood brain, bone, and movement maladies. We created a 12-part series that did just that – through the stories of their patients, doctors, and researchers.
Minnesota
Timberwolves
TCL Big Screen Shootout
When live events were not possible during the COVID-19 pandemic, the Minnesota Timberwolves wanted to engage fans with an experience they might have at a live sporting event. They also wanted to provide value to TCL, their sponsor. We crafted a digital replica of a halftime experience – a half court shootout.
MN United FC
Minnesota Black & Blue
Minnesota United Football Club wanted to broaden interest in their sport. Like any sport, soccer has its eccentricities — rules, terms, and strategies. We crafted Minnesota Black and Blue: Your Guide to MNUFC, a content marketing campaign that familiarizes more Minnesotans with Soccer, MNUFC, and their stadium.
Minnesota
Vikings
Students on the Sidelines
The Minnesota Vikings wanted to broaden their fan base and increase brand loyalty with young fans. To encourage Minnesota teenagers to become fans of the Vikings, we created a content marketing and social media marketing campaign that associates the Vikings with prep football in the state of Minnesota.
St. Cloud State
University
It’s Time
St. Cloud State University wanted to promote their It's Time initiative, a program designed to improve how the university works with its students, businesses, and the state of Minnesota. We crafted It’s Time: Redefining St. Cloud State University, a content marketing campaign that educates Minnesotans about their initiative.
Star Tribune
Connect Grant
In 2020, Star Tribune launched Star Tribune Connect, an innovative program to accelerate the growth of underrepresented and minority-owned businesses through advertising and marketing collaboration. Foundry425 was asked to help publicize the winners. We wrote profiles about each business, its mission, and why they were passionate about what they do.
Science Museum
of Minnesota
Together We Discover
The Science Museum of Minnesota wanted to make science more accessible and inclusive for everyone in the Twin Cities. We created Together We Discover, a campaign that demonstrates how science is an instrument to better our society, and that the Science Museum believes everyone should have a chance to learn the language of science.
U of M
Medical School
Where Discovery Creates Hope
The University of Minnesota Medical School wanted to establish a brand promise of “scientific discovery and hope.” Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content-marketing campaign that established their brand by sharing stories about academic medicine from the perspective of patients, doctors, and researchers.
U of M
Medical School
Look for the “M”
In the third year of the Where Discovery Creates Hope campaign, we modified it to draw a tighter connection between the medical school’s faculty and the faculty group practice in which they practice. In part, this was accomplished by adding “Look for the M” as a call to action and a stylized, “M” QR code.
Like what you see?
View more of our work:
Financial Services • Healthcare • Brand Purpose • Minnesota’s Iconic Brands • All our featured work