financial services
Great creative yields great results. You can bank on it.
One challenge that financial services companies face is differentiation. In an industry where many companies offer similar products, it is important for marketers to find a way to make their company stand out.
It’s important. But that doesn’t mean it is easy.
Many of them try to differentiate themselves by their expertise. Or their customer service. But again, their similarities make it difficult to stand out.
When we work with a financial services company, we help them differentiate themselves by blending brand promise and corporate culture – so that they present themselves in an approachable, authentic voice.
The result is that customers have better feelings about their company. And that leads to more customers.
alerus
Staying Financially Fit
When Alerus wanted to increase brand awareness in the Twin Cities, they wanted to make sure that it reflected their commitment to serving their customers. Specifically, they wanted consumers to know them as service-driven experts that can be counted on for good advice.
We created Staying Financially Fit, a content marketing campaign that offered examples of their expert advice.
Spire
credit union
With You at Every Turn
When you talk to credit unions, a common concern is whether consumers realize the extent of the services they offer. SPIRE wanted to educate potential members about all that they offer.
Using an illustrated version of Dan Stoltz, their CEO and spokesperson, we created a campaign that allowed Dan to showcase their services.
Spire
credit union
Saving Cash
When they wanted to create a financial education program for children, SPIRE adapted a character from our With You at Every Turn campaign. Specifically, they chose Dan’s dog, who they named “Cash.”
We helped them develop an educational piece – a children’s book that explained the value of earning and saving money.
topline
financial Credit Union
Connected, We All Do Better
TopLine Financial Credit Union was looking to update their creative and commercials. They needed a stronger way of sharing their brand story in an effort to recruit new members. We shot 15 & 30-second commercials to run on a local network and across streaming devices. We also updated their current creative to show off a more cohesive look for their brand.
Summit
Mortgage
Guiding You Home
Buying a home can feel like a pretty steep climb. Being proud of their customer service, Summit Mortgage wanted to demonstrate that they would help their customers on each step of their journey. We created Guiding You Home, a concept that demonstrated their commitment.
Compeer
financial
New Beginnings
Rural real estate transactions often present unique challenges – many of which traditional lenders are not equipped to handle. Compeer Financial specializes in rural real estate and wanted to demonstrate their expertise.
We accomplished their goal by sharing the stories of the people who they have helped complete a rural real estate transaction – people who were on the cusp of a dream that Compeer helped realize.
Like what you see?
View more of our work:
Financial Services • Healthcare • Brand Purpose • Minnesota’s Iconic Brands • All our featured work